Reasons Businesses should Embrace the Web

We found this pure and simple site www.embracetheweb.org which succinctly states the reasons why businesses should embrace the web in this economic downturn. It's just good sense!

From the site...

It’s easy in times of economic crisis to start chopping marketing budgets, however we believe the web is a solution to survive economic hard times, not a budget item to cut. Simply put, the web is more important now than at any other time.

Here are some reasons why:

The web is cost effective

A typical website costs roughly the same as a large advertisement in a daily newspaper. A newspaper has a limited lifetime, whereas a website is longer term.

The web adapts and grows with you

Using a Content Management System, you can build content over time. A website is organic in growth, not once-off like other traditional media.

The web is timely

You can keep a website up-to-date far more frequently than traditional media. You can test and adapt your message daily, if need be.