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Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) refers to the set of methods aimed at improving the ranking of a website in search engine listings. SEO is closely related to search engine marketing and website marketing.
SEO is primarily concerned with advancing the goals of a website by improving both the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies may increase both the number and quality of visitors. Effective SEO involves both on-page and off-page optimisation.
On-page SEO
On-page SEO refers to the characteristics of a page itself which increase its chances of ranking higher in the search engines for certain keyword phrases.
The following on-page SEO techniques are employed to fully optimise your site:
- Creation of descriptive page titles
- Creation of descriptive meta tags (description and keywords)
- Use of the on-page element "alt" and "title" attributes for links and images
- Optimising content for specific key phrases
- Implementing relevant internal links between pages and sections
- Implementing a search engine friendly site structure and navigation system
Effective SEO does not need to be expensive. In fact, full on-page SEO is included as standard on the website design packages offered by Acuras Web Development.
Off-page SEO
Off-page SEO refers to techniques such as Search Engine and Directory submission, Google Sitemap generation and submission, as well as link building campaigns.
Contact Us
Please Contact Us for more information regarding our Search Engine Optimisation (SEO) services. General pricing details can be found in the Pricing section.
You may also want to Request a Quote.